BCBS / Color Scheme

Blue Cross Blue Shield has to convey complex information to its members. I proposed to add an additional color to their current color scheme for better information hierachy. The health insurance's current use of the color blue for both icons and link elements can weaken user orientation and focus. The following examples show cases, where blue in icons is avoided alltogether and a seal color is added in alternative designs.

Redesign of the Insurance Basics page without and with an added seal color

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Illustration example without and with an added seal color

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